More people read comics (Manga) in Japan than any other country. Comics are its biggest pop culture.
Tokyo is comic capital of the world. Cartoon characters have a ubiquitous presence in advertising and pop media, like a pictogram alphabet, permeating through everything.
Manga is a stylised graphic vernacular with multi genre appeal to all ages and has had far reaching impact on world media. 60% of all animation broadcast is made in Japan.
Adult fans – called otaku – spend up to $5 billion on manga related products annually, much of which is sexually racy.
The fictional world of adult comics in Japan reveal graphically, the shadowy, exotic, fantasy world of collective emotion. Especially, the fetish-like obsession for cuteness, omnipresent throughout all Japanese pop culture: comics, animation, toys, games, fashion, technology.
‘Manga Mad’ illuminates the evolution of the comic boom since WW2, from its early historical roots through to contemporary popularity and evolution into animation. The captivating allure cartoon characters have for adults, fuelled by a vast merchandising industry.
The mesmerizing appeal of exotic, eros, allegory with extreme fantasy, virtual reality, characters, reveals insightful cultural obsessions pertaining to Japanese society and attitudes about sexuality:
‘Skinship’ eros comics that directly relate to ‘Shunga’ (historical art. The divide between the sexes and otaku anxieties about intimacy. The fixation on ‘Lolita, budding love’ themes. The popularity of ‘Boys Love’, gay stories, for Japanese women.
Akihabara – ‘electric town’ district – is the cybersex mecca of otaku. Comiket, is the world’s biggest comic market, including elaborate ‘cosplay’ performers.
“The narrative of comics and animation are mirrors and windows into Japanese society, it shows what we really think and feel”, says Toshi Ueno, Professor of Sociology at Wako University.